A lead magnet is a powerful tool as part of your sales funnel. It not only gives customers a free gift and an incentive to shop with you, but it also delivers you that ultimate piece of customer information – an email address!
A lead magnet is a free gift you offer people who may be interested in your product or service. This strategy is employed by businesses around the world. The power of the lead magnet is so great that it can double or even triple your conversions.
Types of lead magnets
There are so many ways to offer lead magnets. The good news is that they don’t have to be long-winded or fancy. Your lead magnet also need not be a sales pitch. In fact, the less sales-y, the better.
Here are 12 lead magnets strategies to drive sales into your business:
• Free info – report / ebook / mini-course / checklist / template
• Free event / webinar / seminar
• Free trial (great for subscription-based services)
• Free product/
• Free quote/appraisal/review/audit/ depending on the nature of your business.
• Free consultation
• Free checklist
• Free voucher (20 percent off first purchase etc)
• Free template
• Free resource list
• Free calculator (for mortgage/finance-based businesses). Check out https://crunchingthenumbersforprofits.com/
• Free recipe
Your lead magnet should be somehow tied to your business and should provide value and information without giving everything away. It should help establish credibility as an industry leader and be genuinely useful for your customer.
So you’ve created your lead magnets. Now, what do you do next?
Once you have shared a lead magnet with potential customers, your work is not over. To back up this strategy, you need to have a communication plan.
For example, a weight loss coach may offer her clients a free ‘cheat sheet’ on reducing belly fat in 7 days. Once she has their email address or phone contact, she can add them to her targeted marketing campaign. They will receive a follow-up with a special offer such as a discount on a full-service package. An added incentive may be delivered a week later to give that future client the nudge they need to come on board.
Implement these strategies and be sure to let us know what worked well for you. Send us your results via This email address is being protected from spambots. You need JavaScript enabled to view it.
Bonus:
Looking to build an email list? Here are some tools to assist along the way. Please note that The Timely Entrepreneur is not in any way affiliated with any of the following. Of course, these may not all be applicable to you, but you can choose what works! Have fun playing around.
- ConvertKit
- Hello Bar
- AddThis
- EasySendy
- Entice
- Rafflecopter
- Vyper
- Leadpages
Apart from Mailchimp, you can also choose from:
- Constant Contact
- Sendinblue
- Hubspot
- ConvertKit
- AWeber
- Drip
- Mailerlite
If you Choose to Thrive and would like to uncover more ways to win clients over, sign up for a private meeting at our Micro Business Clinic. Call our offices to book a time to chat 706-5934 or claim your spot at our Micro Business Clinic:- https://www.new.thetimelyentrepreneur.com/advisory/
(Visit the link and select Choose to Thrive with Lead Magnets)
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Not everyone is going to like, or want, or even purchase what you’re offering, and that’s quite okay.
Don’t take it personally. (Taken from a past blog we wrote).
There is absolutely no way, everyone is going to like what you do or what you have to say. Not everyone you bounce ideas off will agree and support your decisions. However, as an Entrepreneur, you must know that it is OK!
We recently had a new Entrepreneur who was afraid to show her progress. It was almost like she was ashamed of stepping out for fear of what people would say. We didn’t get it. We didn’t understand why she didn’t want to be celebrated, why she bothered to care what someone would say. After all, she was successful in getting started and she started making money before even launching the business! That certainly was something to celebrate.
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At The Timely Entrepreneur Resource and Research Centre, we are dedicated to building better businesses and better Entrepreneurs. We teach all things Entrepreneurship and prepare individuals for success in business because we are aware of the value of the knowledge bombs we deliver at any of our sessions.
The Entrepreneur and Small Business Training Centre is a project of The Timely Entrepreneur and some of the industry's brightest minds in Innovation and Entrepreneurship. The training offered is focused on providing Entrepreneurs with the needed resources, tools and skills required to start and run a sustainable, viable business.
We offer short 1 hour sessions to monthly sessions and we cater for all our clients. This means that sessions can be customised for just one individual or for your organisation's team as a whole.
We cover a range of topics affecting the business environment in our:
- Timely Entrepreneur Sessions - online and offline
- Business Bites Sessions (Lunch Time Learning)
- Mastering Objectives for Results in Entrepreneurship (M.O.R.E) ™ - 12 month programme
- Mentorship Programmes
- Webinars
- Community Forum
- Blogs
- Featured Press Articles
Training is provided in areas such as:
- Building a Basic Website
- Preparation of Simple Terms & Conditions
- Competitive Advantage for Startups
- Pricing for Startups
- Accounting for Startups
- Market Research for Startups & Small Businesses
- Steps to Starting A Small Business
- Business Planning
- Understanding Taxation
- Creative Kids Entrepreneurship
- Conference Room Spanish
- Preparing for Loans
- Understanding Consumer Behaviour
- Intellectual Property...and lots more.
To be updated on our events for Entrepreneurs, be sure to subscribe to The Timely Entrepreneur!
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2021 just hit like 2020 and micro and small businesses are no doubt still having some problems either pivoting or adapting.
However, there is still reason to be somewhat optimistic about the future of some micro and small businesses. But this grandeur future won’t come without the work. For the businesses sitting around and waiting for the “normalcy” to return, you may have quite a long wait and your business may suffer while you wait.
In the grand scheme of things, businesses have to literally now “mind their own business!” Your survival depends on what you do now AND what you don’t do.
Here are some key things that can contribute to your survival and success:
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No doubt, you have invested much in your small business.
But do you honestly calculate what you have invested and matched it against the rewards you’ve received?
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I’ll get right to it! Have you guys checked out Clubhouse? It’s the hottest SM trend right now.
What is Clubhouse?
Clubhouse is a new invite-only voice-based social media app.
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I know, the sirens are going off in your head. We are seeming to slowly come out of a bad year and you’re hoping for a breakthrough soon as sales have been terribly slow; for some, sales have even halted. No one's buying your products or services and your goods are just sitting around in boxes or on shelves alongside the other items that were supposed to bring in good money last year.
So, what's a storeowner to do when he / she feels down in a slump?
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Dear Entrepreneur, You’re A Bully And I Don’t Like You!
“bully – seek to harm, intimidate, or coerce (someone perceived as vulnerable)” Google dictionary
The month of October is dedicated to many things, including National Bullying Prevention Month. And, as we've just entered the month, we chose to highlight Entrepreneurs, not anyone in particular, but all Entrepreneurs.
A lot of Entrepreneurs are real big, bad bullies and this is evident in how they conduct their businesses.
Entrepreneurial bullying is much more prevalent than we’d like to admit. We hide the truth, and more often, when an attitude becomes so natural, it’s almost habit-forming, it can seem not only ‘normal’, but ‘right’.
Are you a bully business person?
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