LESSON 3

Effective Market Research

Market research is most likely to be useful when:

• The information is available at an appropriate cost
• The information is accurate
• Data is understandable

  Read more: Market Research and Customer Buying

LESSON 1

1.1 CHARACTERISTICS OF A SMALL BUSINESS

- Is independently owned and operated

- Has a capital contribution from a limited number of individuals

- Would usually operate in a local area

- Would probably not be dominant in its field of operation

Read more: Small Business Management

LESSON 2

People Set Up A Business Because:

• They want to work for themselves (independent)
• They have been made redundant from their last job
• They cannot find another job
• They want to achieve something for themselves (self-actualization)
• It is a natural progression from a hobby or interest

  Read more: Getting Into Business