A lead magnet is a powerful tool as part of your sales funnel. It not only gives customers a free gift and an incentive to shop with you, but it also delivers you that ultimate piece of customer information – an email address!
A lead magnet is a free gift you offer people who may be interested in your product or service. This strategy is employed by businesses around the world. The power of the lead magnet is so great that it can double or even triple your conversions.
Types of lead magnets
There are so many ways to offer lead magnets. The good news is that they don’t have to be long-winded or fancy. Your lead magnet also need not be a sales pitch. In fact, the less sales-y, the better.
Here are 12 lead magnets strategies to drive sales into your business:
• Free info – report / ebook / mini-course / checklist / template
• Free event / webinar / seminar
• Free trial (great for subscription-based services)
• Free product/
• Free quote/appraisal/review/audit/ depending on the nature of your business.
• Free consultation
• Free checklist
• Free voucher (20 percent off first purchase etc)
• Free template
• Free resource list
• Free calculator (for mortgage/finance-based businesses). Check out https://crunchingthenumbersforprofits.com/
• Free recipe
Your lead magnet should be somehow tied to your business and should provide value and information without giving everything away. It should help establish credibility as an industry leader and be genuinely useful for your customer.
So you’ve created your lead magnets. Now, what do you do next?
Once you have shared a lead magnet with potential customers, your work is not over. To back up this strategy, you need to have a communication plan.
For example, a weight loss coach may offer her clients a free ‘cheat sheet’ on reducing belly fat in 7 days. Once she has their email address or phone contact, she can add them to her targeted marketing campaign. They will receive a follow-up with a special offer such as a discount on a full-service package. An added incentive may be delivered a week later to give that future client the nudge they need to come on board.
Implement these strategies and be sure to let us know what worked well for you. Send us your results via This email address is being protected from spambots. You need JavaScript enabled to view it.
Bonus:
Looking to build an email list? Here are some tools to assist along the way. Please note that The Timely Entrepreneur is not in any way affiliated with any of the following. Of course, these may not all be applicable to you, but you can choose what works! Have fun playing around.
- ConvertKit
- Hello Bar
- AddThis
- EasySendy
- Entice
- Rafflecopter
- Vyper
- Leadpages
Apart from Mailchimp, you can also choose from:
- Constant Contact
- Sendinblue
- Hubspot
- ConvertKit
- AWeber
- Drip
- Mailerlite
If you Choose to Thrive and would like to uncover more ways to win clients over, sign up for a private meeting at our Micro Business Clinic. Call our offices to book a time to chat 706-5934 or claim your spot at our Micro Business Clinic:- https://www.new.thetimelyentrepreneur.com/advisory/
(Visit the link and select Choose to Thrive with Lead Magnets)
Read More
At The Timely Entrepreneur Resource and Research Centre, we are dedicated to building better businesses and better Entrepreneurs. We teach all things Entrepreneurship and prepare individuals for success in business because we are aware of the value of the knowledge bombs we deliver at any of our sessions.
The Entrepreneur and Small Business Training Centre is a project of The Timely Entrepreneur and some of the industry's brightest minds in Innovation and Entrepreneurship. The training offered is focused on providing Entrepreneurs with the needed resources, tools and skills required to start and run a sustainable, viable business.
We offer short 1 hour sessions to monthly sessions and we cater for all our clients. This means that sessions can be customised for just one individual or for your organisation's team as a whole.
We cover a range of topics affecting the business environment in our:
- Timely Entrepreneur Sessions - online and offline
- Business Bites Sessions (Lunch Time Learning)
- Mastering Objectives for Results in Entrepreneurship (M.O.R.E) ™ - 12 month programme
- Mentorship Programmes
- Webinars
- Community Forum
- Blogs
- Featured Press Articles
Training is provided in areas such as:
- Building a Basic Website
- Preparation of Simple Terms & Conditions
- Competitive Advantage for Startups
- Pricing for Startups
- Accounting for Startups
- Market Research for Startups & Small Businesses
- Steps to Starting A Small Business
- Business Planning
- Understanding Taxation
- Creative Kids Entrepreneurship
- Conference Room Spanish
- Preparing for Loans
- Understanding Consumer Behaviour
- Intellectual Property...and lots more.
To be updated on our events for Entrepreneurs, be sure to subscribe to The Timely Entrepreneur!
Read More
Most people know they want to start a business. What they don’t know most of the times, is how they’re going to fund their business. This is the stumbling block for many eager Entrepreneurs who simply give up their idea or dream when they just can’t figure this part out.
When clients come to us with their interest to start a business, we make sure they understand what they are getting into financially, and that they understand the words ‘cash-flow’. Too many persons only pay attention to the frills of owning a business without taking into consideration, the in-depth details required to make a business survive and thrive. There are a lot of persons who start a business, and not enough Entrepreneurs who are able to seek out opportunities to create a sustainable, viable business, keep learning, keep creating, and keep innovating. If you’re going to build a business, why not build one to last? Why not build one your children or a future investor or buyer can take over?
So where are we going with this? Listen, if you want to start a business, you have got to keep your head in the game from the moment the idea comes to you, and not get carried away by the ‘shiny object syndrome.
So let’s talk Money! No, better yet, Capital! Where is it going to come from? This is your first business. Are you going to rely on the banks to just drop some money into your idea after you present them with a Business Plan? A Business Plan you paid someone else to do and you can’t even explain? To be quite honest with you, without a trading record, getting startup finance from a bank is going to be difficult no matter how good your idea seems.
Read More
2021 just hit like 2020 and micro and small businesses are no doubt still having some problems either pivoting or adapting.
However, there is still reason to be somewhat optimistic about the future of some micro and small businesses. But this grandeur future won’t come without the work. For the businesses sitting around and waiting for the “normalcy” to return, you may have quite a long wait and your business may suffer while you wait.
In the grand scheme of things, businesses have to literally now “mind their own business!” Your survival depends on what you do now AND what you don’t do.
Here are some key things that can contribute to your survival and success:
Read More
Identity Theft is REAL!
A hacker is raising money under the pretense of another person! Here is her REAL story to date (N.B. some personal details have been left out).
Read More
A business’ cash flow is by far the most underrated area in most micro and small businesses.
It is no wonder then, that startup failure rates are high - 9 out of every 10 startups fail
Of course, startup failure is not planned by an Entrepreneur. People who venture into the startup world usually know what they want to do, and at most, they have a plan, that if followed, they will have eventual success. These startup Entrepreneurs have done their research and have come to the realization that their product or service will indeed solve real needs in the market. And so, they set out on their entrepreneurial journey.
But success as an Entrepreneur depends largely on Money Management. Talks about money remain somewhat taboo, and startup Entrepreneurs’ attitude to financial management is paramount to their success in business. As a result, cash flow should be every founder’s key focus in the early years of the business and beyond.
Read More
This one is going to hurt your pride most, we know.
Though some MSMEs may be seeing the end of their venture, we must send some comfort their way – some doors close so that others may open. For some, this usually means the start of something new.
When the time comes to move on, Entrepreneurs ought to have an exit strategy, as properly...and gracefully closing things off legally and financially will improve your chances of transitioning smoothly into another venture. So how do Entrepreneurs know when it is time to shut the door and move on? It is indeed a difficult realization that most must come to. The end may also be inevitable, and it is just a matter of when. Here then, we find Entrepreneurs holding on with every last bit of hope, cash, and pride, as they slowly come to terms with what has to be done. We do not always have the ability to foresee the end or detect the time at which we need to move on.
Even successful Entrepreneurs can be faced with the decision to fold for one reason or the other. It must be noted that a failed business does not define an Entrepreneur. In this fast-paced, ever-changing, global digital era, adapting, pivoting, transitioning, and even evolving, can mean shutting a present business down to start a new project, perhaps using a different model, different tools, different principles, and different objectives so as to now cater to the changing shift in buyer decisions and consumer demands. Consequently, it is imperative that businesses are able to monitor and identify the signs that will indicate when the time has finally come, to shut the doors on a teetering venture.
Read More
Contrary to popular beliefs, the Covid-19 global pandemic did not bring an end to the era of the physical retail space. Admittedly though, and evident enough, the online space has further opened up several exciting and advantageous opportunities for the business world. This could very well mean a continuous decline over the coming months of 2021 as the world struggles to return to pre-pandemic mode.
2020 is almost behind us with just a few days to go again, and we can choose to see the future in 2021 as ripe with exciting and interesting possibilities or daunting with business failures ahead.
Read More
I’ll get right to it! Have you guys checked out Clubhouse? It’s the hottest SM trend right now.
What is Clubhouse?
Clubhouse is a new invite-only voice-based social media app.
Read More
I know, the sirens are going off in your head. We are seeming to slowly come out of a bad year and you’re hoping for a breakthrough soon as sales have been terribly slow; for some, sales have even halted. No one's buying your products or services and your goods are just sitting around in boxes or on shelves alongside the other items that were supposed to bring in good money last year.
So, what's a storeowner to do when he / she feels down in a slump?
Read More
Dear Entrepreneur, You’re A Bully And I Don’t Like You!
“bully – seek to harm, intimidate, or coerce (someone perceived as vulnerable)” Google dictionary
The month of October is dedicated to many things, including National Bullying Prevention Month. And, as we've just entered the month, we chose to highlight Entrepreneurs, not anyone in particular, but all Entrepreneurs.
A lot of Entrepreneurs are real big, bad bullies and this is evident in how they conduct their businesses.
Entrepreneurial bullying is much more prevalent than we’d like to admit. We hide the truth, and more often, when an attitude becomes so natural, it’s almost habit-forming, it can seem not only ‘normal’, but ‘right’.
Are you a bully business person?
Read More
