• Choose to Thrive: Lead Magnets

    A lead magnet is a powerful tool as part of your sales funnel. It not only gives customers a free gift and an incentive to shop with you, but it also delivers you that ultimate piece of customer information – an email address!

     

    A lead magnet is a free gift you offer people who may be interested in your product or service. This strategy is employed by businesses around the world. The power of the lead magnet is so great that it can double or even triple your conversions.

     

    Types of lead magnets

    There are so many ways to offer lead magnets. The good news is that they don’t have to be long-winded or fancy. Your lead magnet also need not be a sales pitch. In fact, the less sales-y, the better.

     

    Here are 12 lead magnets strategies to drive sales into your business:

    • Free info – report / ebook / mini-course / checklist / template

    • Free event / webinar / seminar

    • Free trial (great for subscription-based services)

    • Free product/

    • Free quote/appraisal/review/audit/ depending on the nature of your business.

    • Free consultation

    • Free checklist

    • Free voucher (20 percent off first purchase etc)

    • Free template

    • Free resource list

    • Free calculator (for mortgage/finance-based businesses). Check out https://crunchingthenumbersforprofits.com/

    • Free recipe

     

    Your lead magnet should be somehow tied to your business and should provide value and information without giving everything away. It should help establish credibility as an industry leader and be genuinely useful for your customer.

     

    So you’ve created your lead magnets. Now, what do you do next?

    Once you have shared a lead magnet with potential customers, your work is not over. To back up this strategy, you need to have a communication plan.

    For example, a weight loss coach may offer her clients a free ‘cheat sheet’ on reducing belly fat in 7 days. Once she has their email address or phone contact, she can add them to her targeted marketing campaign. They will receive a follow-up with a special offer such as a discount on a full-service package. An added incentive may be delivered a week later to give that future client the nudge they need to come on board.

     

    Implement these strategies and be sure to let us know what worked well for you. Send us your results via This email address is being protected from spambots. You need JavaScript enabled to view it.

     

    Bonus: 

    Looking to build an email list? Here are some tools to assist along the way. Please note that The Timely Entrepreneur is not in any way affiliated with any of the following. Of course, these may not all be applicable to you, but you can choose what works! Have fun playing around. 

    • ConvertKit
    • Hello Bar
    • AddThis
    • EasySendy
    • Entice
    • Rafflecopter
    • Vyper
    • Leadpages

     

    Apart from Mailchimp, you can also choose from:

    • Constant Contact
    • Sendinblue
    • Hubspot
    • ConvertKit
    • AWeber
    • Drip
    • Mailerlite

     

    If you Choose to Thrive and would like to uncover more ways to win clients over, sign up for a private meeting at our Micro Business Clinic. Call our offices to book a time to chat 706-5934 or claim your spot at our Micro Business Clinic:- https://www.new.thetimelyentrepreneur.com/advisory/

    (Visit the link and select Choose to Thrive with Lead Magnets)

     

    Read More

  • How Can My Business Survive 2021

    2021 just hit like 2020 and micro and small businesses are no doubt still having some problems either pivoting or adapting.

    However, there is still reason to be somewhat optimistic about the future of some micro and small businesses. But this grandeur future won’t come without the work. For the businesses sitting around and waiting for the “normalcy” to return, you may have quite a long wait and your business may suffer while you wait.

    In the grand scheme of things, businesses have to literally now “mind their own business!” Your survival depends on what you do now AND what you don’t do.

    Here are some key things that can contribute to your survival and success:

    Read More

  • Identity Theft is REAL!!!

    Identity Theft is REAL!

    A hacker is raising money under the pretense of another person! Here is her REAL story to date (N.B. some personal details have been left out). 

    Read More

  • The Case for Brick - and - Mortar Survival Post-Pandemic

    Contrary to popular beliefs, the Covid-19 global pandemic did not bring an end to the era of the physical retail space. Admittedly though, and evident enough, the online space has further opened up several exciting and advantageous opportunities for the business world. This could very well mean a continuous decline over the coming months of 2021 as the world struggles to return to pre-pandemic mode.  

    2020 is almost behind us with just a few days to go again, and we can choose to see the future in 2021 as ripe with exciting and interesting possibilities or daunting with business failures ahead.

    Read More

  • You're a Bully

    Dear Entrepreneur, You’re A Bully And I Don’t Like You!

    “bully – seek to harm, intimidate, or coerce (someone perceived as vulnerable)”   Google dictionary

    The month of October is dedicated to many things, including National Bullying Prevention Month. And, as we've just entered the month, we chose to highlight Entrepreneurs, not anyone in particular, but all Entrepreneurs.

    A lot of Entrepreneurs are real big, bad bullies and this is evident in how they conduct their businesses.

    Entrepreneurial bullying is much more prevalent than we’d like to admit. We hide the truth, and more often, when an attitude becomes so natural, it’s almost habit-forming, it can seem not only ‘normal’, but ‘right’.

    Are you a bully business person?

    Read More