The reason so many businesses have problems with their conversion is because most Entrepreneurs create a solution first, and then try to find a problem to match it with.
This, in essence, is backward thinking. They create the product first and find the audience afterwards.
But the game has changed.
You will have greater success if you seek your audience out first - your true fans - not those who just like your page on FB or IG, (remember those numbers are just for show and don’t necessarily equate sales conversion) but those who are your true potential clients. First ask THEM what their problems are (their pains), and what they desire.
Then, it’s easy to create a “perfect fit” solution for the people who know you, like you and trust you the most.
Now that’s how you attract people who resonate with your unique brand.
