Everyone is looking for a solution to some problem they are experiencing.
The best way to turn seekers into your buyers is to offer a solution to the pains of prospective buyers, and provide honest information about your product or service.
You are SELLING a SOLUTION, not a product or service.
Dig deeper. You are not selling a product: you are selling an idea. An emotion. A concept - somethng which will help eliminate the confusion in the customers' mind. You are selling something which will supply a solution to the customers’ problems.
So you don't have to focalize on your product or service in your ads: you need to focalize the solution.... a solution that your product provides.
