A Focused Marketing Plan
A common concept and mere error many uninformed new business owners make, is simply just building a business. An idea pops into their passionate, but overly eager minds, and then just like that, they start a business. They simply ‘build it, thinking they (the customers), would come’.
Ever wanted to know where that all popular ‘business’ phrase came from?
In the movie, “Fields of Dreams”, Ray Kinsella, (played by Kevin Costner) is in his cornfield when he hears a voice say, “ If you build it, they will come.”
https://m.youtube.com/watch?v=o3c_pJ_CLJQ
(Side note - somehow we heard, ‘...he will come’, and not, ‘they will come.’ - they must have edited after realising we’ve been applying this piece of advice to business, lol)
Sometimes, we think of building our business this way: if we create our business, it will be such a fantastic idea that people will can’t resist. They will come flooding through our doors and we’ll get sold out!
Sadly, many realize maybe a little too late, that this is certainly not the case with business.
You may have the best idea in the world, a total game-changer, a revolutionary idea, but if people don’t know about it, how could it change the world?
Therefore your marketing plan needs to be focused. But first, you must actually have a plan! A business plan is no good without a marketing plan. How are you going to get the word out about your new world-changing business? How are you going to acquire your target audience, just the right people who will benefit from your product or service?
When marketing your product or service, do you know:
Your target audience?
Your objectives?
Your competitors?
Your strategy?
Your success indicators?
